Facebook Page

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From my audience research I found that my target audience were avid users of social media, especially Facebook. Therefore I have created a Facebook page, ‘Game Over Movie’ to promote the film, this will enable my target audience to actively engage in discussion of the film like they have done with previous films.

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This screen shot shows the construction of the Facebook page where I was able to add the plot within the information section.

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Here I have used the movie poster image as the profile picture for the page. I have also used an areas of the poster as the cover photo for the page. This makes it look attractive and exciting.

In terms of the content I have included an interview with a member of the target audience who discusses what he thinks about this film, this will hopefully get members of the audience excited about the film.

I also added images of the storyboards I drew during the planning stages, this aims to tease the audience about the storyline without giving too much away. This also gives the audience an insight into ‘behind the scenes’ which a lot of film do usually via via YouTube.

The purpose of this Facebook page is to create hype for the film.

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Making the last few changes to the trailer!

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After the feeback I recieved from my target audience I found that I needed to make a few more changes to my trailer. The things I needed to do was:

– build suspense by cutting scenes

– change sound track

-film scenes that hint girl dying

I drafted a new storyboard which will show that the girl has been killed.

[Click on image to enlarge]

harmfulq

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Here is the shot of the anti-hero sat in the back of the car about to strangle the victim. I cut the clip to a size of 0:00:19 of a second, making the clip this quick makes the audience panic for the victim.

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This a close up shot of the laptop and computer cable, this is the murder weapon and using a close up shot put emphasis on this object. I cut the clip to 0:54: 02 of a second which is another short clip which creates suspense as well as building up tension for something bad to happen.

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This is a close up shot of the victims hand, here you can see the phone about to slide out of her hand, this makes the audience aware that the girl has been killed. The close up shot emphasises the phone in which we saw in a previous shot where the victim was talking to her mum on the phone in which she said “I’ll be right back” – another horror convention. Emphasis of the phone also reinforces the theme of technology throughout the film. I also added a sound effect to this scene which is the sound of a phone ringing, click here to listen to the sound effect >> RINGTONE

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I imported this file into iMovie and copied the file so the sound effect plays 3 times, this phone reminds me of the phone that is constantly rings in the Audition trailer which was analysed in my research and planning > Audition trailer analysis

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This is the close up shot of the victim dead in the car, I cut this clip to 0:54:02 of a second, this makes the clip short which creates suspense and panic in the audience.

After making the final cuts to the trailer I began searching for new sound tracks, I intended to find a sound effect that represented technology and gaming which would relect the narrative of my trailer. I researched existing game sound tracks to find out what kind of sound I would be looking for.

This Youtube clip is an example of the music used in games, it sounds very techo, it starts off slow and builds pace throughout, this is the kind of sound I need for my trailer as the villain believes he is in the game.

I visited incompetech.com and searched the genre ‘modern’.

One sound track I liked the sound of was ‘Vanes’, click here to listen >>> Vanes

vanes

This sound effect is suitable for the narrative of my trailer and it includes electric sounds which represent the computer based storyline. Although this is a good sound effect I now intend to find another sound that is father in terms of the speed which will build the suspense within the trailer.

I the searched for another sound effect under the genre of ‘electronic’. I found a good sound effect called ‘harmful and fatal’, click here to listen to the sound effect >>>

harmful

I then added these sound effects to the trailer by importing them into iMovie.

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Here I added the sound called Vanes into iMovie, rather than starting the sound right at the beginning I imported the sound 07:24 seconds into the trailer which is when the ‘villains’ face appears , starting the music here brings the audience from the reality of the natural shots at the beginning to the eerie shots that coming up, the music helps to build suspense and creates an eerie atmosphere.

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I imported the sound clip, ‘harmful and fatal’ which is a faster clip, I inserted this sound as the victim walks out the door, by speeding up the sound increases the suspense which foreshadows that something bad is going to happen. As you can see I increased the volume levels so the sound gets louder throughout  which again builds suspense. I increased the sound to the maximum at the point where the antihero strangles the victim, this again creates dramatic tension. I then dropped the volume so that the quick music fades out which brings the audience to the climax that the girl has been killed, the music is then followed by the ringtone which rings 3 times, this quite haunting which aims to fear the audience.

Making final cuts to the trailer

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This is a low shot of the ‘villain’ at the top of the stairs, all you can see is his silouhette due to the dark lighting, this is an example of an enigma code which makes the clip mysterious, to build suspense I cut this clip to 0:00:05 of a second, this makes the clip an example of a subliminal flash which is referenced in Insidious where there is a silouette of a boy nobody notices, this can be seen at 38 seconds in this video clip:

A subliminal flash has also been used in The Exorcist:

The sublimal flash can be found in part of the 22nd second:

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These subliminal flashes are examples of subliminal messages which are messages that only your subconscious mind notices, this is also known as a hidden message.

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Other changes I made to the trailer was cutting two of the title frames, I also cut the Level 4 title frame in length to create suspense and make the trailer faster in pace.

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I also removed the sound at the beginning of the trailer so the audience could hear the sound of the ‘villain’ typing, this was significant to my trailer as the narrative is based on the concept of computer games.

I also re-ordered several clips so that the trailer made more sense in terms of the narrative. For example, in my previous edit the clip of the victim sleeping was at the end of the trailer however now I have moved it towards the beginning:

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This scene involves the girl waking up scared in her sleep, having her scared right at the beginning of the trailer creates fear from the very beginning.

Trailer feedback

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This is my first attempt at editing to create a trailer, after finishing this I posted it on Youtube, embedded it into an online survey and asked for my audience for feedback.

trailer survey

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I posted the link on my Twitter page using the hash tag ‘#horror’, I did this to achieve a wide audience and especially targetting those who follow the hash tag, this will target the niche audience of horror fans.

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I also posted the link to the survey on my Facebook page as the majority of friends I have on Facebook are between 15-24 which is the audience I am marketing the promotional package to therefore getting their feedback is essential.

trailer feedback1

From my audience feedback I learnt that I needed to make some final changes to my trailer, the feedback suggested that I should make more cuts to some scenes to build up suspense a little more, someone suggested I should “give a clue or hint that the girl should be killed” therefore I plan to re-shoot a couple more scenes and edit them into the trailer. The same user commented saying how the music does not go with storyline therefore I plan to change the soundtrack which builds suspense as well as being eerie. Overall my audience said that they liked the concept and idea of my trailer however needed to make a few more changes to the trailer.

Adding extra scenes

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When looking back on my trailer editing so far I wanted more variery in shots therefore I planned to added a few more shots which convey that the anti-hero is being watched by someone. Here I drew up another storyboard which illustrates the shots I plan to film.

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This low shot shows the anti-hero bending down to tie his shoe laces, the low shot represents that someone is hiding and conveys the idea that he is being watched. This challenges audience expectation as this character is infact the killer however the camera puts him into a position that represents him as being vunerable.

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This is a high shot which again represents someone watching the anti-hero, this shot again makes this character look vunerbale which also makes the audience assume he is a victim.

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Here the victim is represented in a mid shot whereby she is talking to her mum on the phone, she says “Mum i’ll be fine okay, if it makes you happy i’ll talk the car. Okay I’ll be right back” This shot foreshadows that something bad is going to happen to this character do to the line, “I’ll be right back” this is common convention used in horror films. The audience are familiar with this convention which prepares them for her death however the twsit comes when the anti-hero is revealed as the killer.

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Here the victim is seen leaving the house with her laptop in her hands, this is created through a mid shot which creates realism for the audience.

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This shot shows the girl sat in her car about to drive off, for an audience who are familiar with the codes and conventions of horror this over the shoulder shot will foreshadow her death which is a reference from the urban myth ‘Killer in the back seat’.

 

Adding sound effects

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I visited incometech.com for royalty free MP3 downloads, here I found many music files listed under the horror genre. I downloaded 4 that I thought would be suitable for my trailer.

I intended to use these files as non-diagetic sound in my horror trailer.

bump

Bump in the Night <click here to listen to the sound effect!

bentandbroken

Bent and Broken < Click here to listen to the sound effect!

rightbehindyou

Right Behind You <click here to listen to the sound effect!

Paranoia (Theme) <click here to listen to the sound effect!

Here I imported the mp3 file 'Bump in the Night' as the dominating theme tune that would be heard throughout the trailer.

Here I added the sound track ‘Bump in the Night’ to be the sounds that runs throughout the trailer.

I also added the mp3 file 'right behind you to the trailer, however I placed it after ---seconds so that it comes in gradually after bump in the night. I also added my own voice recording which features a few seconds after.

I also added the mp3 file ‘right behind you to the trailer, however I placed it after —seconds so that it comes in gradually after bump in the night. I also added my own voice recording which features a few seconds after. This sound effect is eerie, it connotes evil and has a dark feel to it, this would work well for the horror genre.

After experimenting with the voice sounds I recorded earlier I decided not to use them as I thought the trailer would be more effective with the sound of the victims voice who says, ‘It’s just a game’, I placed this sound effect during the scene where the ‘villain’ in breaking into the house, this is 53 seconds into the trailer. Click here to listen to the sound effect >> “It’s just a game” this sound effective is effective as the audience hear the victims voice, the dramatic irony here is that this isn’t just a game, this foreshadows the victim’s death.

Editing voice recordings

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After I had recorded the sounds on my mobile app I imported them into Audacity and edited them, adding effects which I thought would be effective in my trailer.

Sound 1: “Shall we play a game?”

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First I important the sound file into audacity and began to add effects to the sound file, I began experimenting with different effects as I had not used the software before. I used the AuDistortion effect which made the voice sound more robotic as if it were the voiceover from a game.

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I changed this distotion to 3 to make it deeper.

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After experiementing immensely with different sound effects on audacity I was finally happy with the sound file I had created.

Shall we play a game? – edited version < Click here to listen to the edited version!

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After editing the file I added it to the storyboard and placed it in line with the frame which says “Shall we play a game?”. In the end I decided not to use this sound clip as I thought that it didn’t sound right and I also found it difficult to make the speed of the voice match the speed of the title frame therefore I removed it.

I used the same method to edit the remaining clips.

“Level 1” – edited version < Click here to listen to the edited version!

For the voice of the victim I edited the mp3 file in a more subtle way, I simply amplified the sound on audacity rather than adding effects: ITS JUST A GAME < Click here to listen to the voice recording.

Recording sounds for trailer

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As a group we wrote out a script to plan what the voice over in our trailer would say

As a group we wrote out a script to plan what the voice over in our trailer would say

We planned to have the voice over being the voice of the game who tells the villain what to do, this idea came from the concept that technology and gaming is controlling the mind of the villain and he has become immersed in the gaming world.

Here I used an Easy Voice Recorder app on my phone to record the sounds for the trailer, I plan to edit these sounds on Audacity making them more appropriate to the genre of the trailer.

“Shall we play a game?” < click the link to play sound recording!

“Game over” < click the link to play sound recording!

“Level 1 find the girl” < click the link to play sound recording!

“You have been destroyed by molly123” < click the link to play sound recording!

“Level 3 warn the girl” < click the link to play sound recording!

“Level 5 destroy the girl” < click the link to play sound recording!

Now that I have recorded the sounds I intend to add effects to them on audacity, I plan to edit them so they sound robotic and deeper like the voice of a computer.