In what ways does your media product use, develop or challenge forms and conventions of real media products?

My poster vs existing horror movie posters 

Additional points to consider:

  • After evaluating my poster I decided to make some additional changes, a convention I added was a production blurb to make my poster look more professional.


  • I also added a link to a Facebook page I created for the movie as well as a Twitter hashtag ‘#gameovermovie’ as I found from my audience research that my audience are avid users of social media. These conventions are used on existing posters such Possession.

My magazine vs existing film magazines

Additional points to consider:

After evaluating my magazine cover I decided to make some additional changes.


  • I changed the main image so that more characters were incorporated in the cover of my magazine. I also made the lead character bigger so that it dominated the cover which connotes power. I also included the victim (right) and the anti-hero (left). I chose the positions of the characters due to the Shoulder Angel concept whereby the devil in on the left shoulder and the angel on the right, I have adapted this idea as having the anti-hero on the left as he is revealed to be the villain (devil) and the victim who represents innocence is located on the right (angel).
  • I also added a caption at the very top of the magazine which reads ‘THE NATIONS FAVOURITE MOVIE MAGAZINE SUBCRIBE NOW!’ this convinces the reader that this is the best movie magazine which would make them assume that the content will be great.

My Trailer vs Existing Trailers

How effective is the combination of your main product and ancillary texts?

My three final products:

Movie poster:


Movie magazine cover:



  • I compared my main product an ancillary texts to The Matrix Reloaded promotional package as this, like my film is also based on a computer technology concept in terms of the storyline therefore I have compared the features used in their promotional package compared to mine. 

What have you learned from your audience feedback?

Throughout completing my promotional package I have referred to audience feedback and research and have learned that it is a vital aspect of creating anything for a specific target audience.

I began researching my target audience by looking at secondary research, I looked at British Film Institute’s official statistics to find out what age group enjoy the horror genre. These statistics also showed me the genres that specific social classes watch, I found that the social class c2 enjoy watching horror, therefore when adding content to my magazine cover I included cover lines that would appeal to this particular social class such as ‘Win an iPad’ as this category have low incomes and may be attracted to this competition. I also chose to include this competition offer as looking at psychographics I found that The Struggler are those who enjoy horror films, this group have low incomes therefore may be enticed into this offer.

Screen shot 2013-03-21 at 14.58.53   Screen shot 2013-03-21 at 14.59.07

Forms of Audience Feedback:

  • Online Survey

In terms of primary research I created a survey online and posted a link on Facebook and Twitter which redirected my audience to the survey. I felt that this was a quick and easy way to gather research as posting a link enabled me to reach wider audiences, just posting questions on Facebook limited me to the friends I had whereas Twitter, being public, allows the general public to participate in the survey which gives me a wider range of results. From my primary research I found that audiences like to be challenged by interesting storylines and seek something new within the genre that contains so many overused clichés.

  • Discussion pages/forums 

I also looked at existing views on horror films by looking at discussion pages such as Horror.com, I also looked at reviews on IMDB as well as looking at tweets posted by the general public. From this research I learnt that the horror audience like to actively engage in discussion therefore when I planned a storyline I wanted to create something from a topic/concept that was current, this is how I came up with the idea of using technology to drive the plot.

Screen shot 2013-03-21 at 15.03.42

After creating the individual products for my promotional package I collated audience feedback through again, creating online surveys as well as asking people via text message. Both are quick methods of research.

When I made the first edit of my trailer I posted it to YouTube and embedded the link into an online survey, I then posted the link to the survey to Facebook & Twitter, from this feedback learnt that more cuts need to be made, more suspense, my audience also suggested revealing the character had been killed at the end.

Screen shot 2013-03-21 at 15.06.20

After I received this feedback I added more footage and made significant changes to the trailer, I received feedback with comments such as ‘need to build suspense more’ and ‘the girl should be killed at the end’ this shows me that the audience enjoy the ‘thrill factor’ and like to be scared.

When gathering feedback for my poster and magazine cover I also created surveys in which I asked my audience if they preferred the first version I created or the second.

Screen shot 2013-03-21 at 15.08.55Screen shot 2013-03-21 at 15.10.39

Overall, my audience liked the concept of the promotional package with the idea of a computer game running throughout – they liked the effects and fonts and effects I created which represent gaming and technology. They thought I could have been a little more adventurous with the colour scheme in terms of using something other than just red black and white.

  • Texting friends

 This was useful in that I was able to directly ask people however they could be bias as they were friends and despite asking everyone in my contacts list not everyone responded which gave me a limited sample.
download (1)

download (2)

download (4)

download (5)

download (5)

This is an interview I conducted with a friend, a 18 year old male who plays computer games regularly, overall he liked the trailer – especially the unique storyline which is similar to the feedback I received for my poster and trailer. My interviewee thought that this trailer would appeal to both males and females but especially a teenage audience which demonstrates to me that I have successfully reached the demands of my audience.

advantages disadvantages

Overall I have learnt that horror audiences actively engage in discussion about films through social media and discussion sites, I have also learnt that an audience of 15-24 year olds are aware of the codes and conventions of the genre which influenced me to challenge these expectations. From my audience research and feedback I learnt that the viewers are very familiar with existing horror films and the clichés that they all carry therefore when planning the storyline I made sure that I created something unique, From the criticisms and improvements I received I learnt that my audience know what they want therefore I made significant changes to my products in order to meet their needs; from the positive audience feedback I received I have learnt that I have successfully created a promotional package that appeals to my target audience.

How did you use new media technologies in the construction and research, planning and evaluation stages?

advantages of technologies


Facebook Page


From my audience research I found that my target audience were avid users of social media, especially Facebook. Therefore I have created a Facebook page, ‘Game Over Movie’ to promote the film, this will enable my target audience to actively engage in discussion of the film like they have done with previous films.

Screen shot 2013-03-27 at 15.21.18

This screen shot shows the construction of the Facebook page where I was able to add the plot within the information section.

Screen shot 2013-03-27 at 15.35.28

Here I have used the movie poster image as the profile picture for the page. I have also used an areas of the poster as the cover photo for the page. This makes it look attractive and exciting.

In terms of the content I have included an interview with a member of the target audience who discusses what he thinks about this film, this will hopefully get members of the audience excited about the film.

I also added images of the storyboards I drew during the planning stages, this aims to tease the audience about the storyline without giving too much away. This also gives the audience an insight into ‘behind the scenes’ which a lot of film do usually via via YouTube.

The purpose of this Facebook page is to create hype for the film.

Making the last few changes to the trailer!


After the feeback I recieved from my target audience I found that I needed to make a few more changes to my trailer. The things I needed to do was:

– build suspense by cutting scenes

– change sound track

-film scenes that hint girl dying

I drafted a new storyboard which will show that the girl has been killed.

[Click on image to enlarge]


Screen shot 2013-03-21 at 12.08.20

Here is the shot of the anti-hero sat in the back of the car about to strangle the victim. I cut the clip to a size of 0:00:19 of a second, making the clip this quick makes the audience panic for the victim.

Screen shot 2013-03-21 at 12.11.32

This a close up shot of the laptop and computer cable, this is the murder weapon and using a close up shot put emphasis on this object. I cut the clip to 0:54: 02 of a second which is another short clip which creates suspense as well as building up tension for something bad to happen.

Screen shot 2013-03-21 at 12.18.17

This is a close up shot of the victims hand, here you can see the phone about to slide out of her hand, this makes the audience aware that the girl has been killed. The close up shot emphasises the phone in which we saw in a previous shot where the victim was talking to her mum on the phone in which she said “I’ll be right back” – another horror convention. Emphasis of the phone also reinforces the theme of technology throughout the film. I also added a sound effect to this scene which is the sound of a phone ringing, click here to listen to the sound effect >> RINGTONE

Screen shot 2013-03-21 at 12.25.11

I imported this file into iMovie and copied the file so the sound effect plays 3 times, this phone reminds me of the phone that is constantly rings in the Audition trailer which was analysed in my research and planning > Audition trailer analysis

Screen shot 2013-03-21 at 12.37.48

This is the close up shot of the victim dead in the car, I cut this clip to 0:54:02 of a second, this makes the clip short which creates suspense and panic in the audience.

After making the final cuts to the trailer I began searching for new sound tracks, I intended to find a sound effect that represented technology and gaming which would relect the narrative of my trailer. I researched existing game sound tracks to find out what kind of sound I would be looking for.

This Youtube clip is an example of the music used in games, it sounds very techo, it starts off slow and builds pace throughout, this is the kind of sound I need for my trailer as the villain believes he is in the game.

I visited incompetech.com and searched the genre ‘modern’.

One sound track I liked the sound of was ‘Vanes’, click here to listen >>> Vanes


This sound effect is suitable for the narrative of my trailer and it includes electric sounds which represent the computer based storyline. Although this is a good sound effect I now intend to find another sound that is father in terms of the speed which will build the suspense within the trailer.

I the searched for another sound effect under the genre of ‘electronic’. I found a good sound effect called ‘harmful and fatal’, click here to listen to the sound effect >>>


I then added these sound effects to the trailer by importing them into iMovie.

Screen shot 2013-03-21 at 12.41.53

Here I added the sound called Vanes into iMovie, rather than starting the sound right at the beginning I imported the sound 07:24 seconds into the trailer which is when the ‘villains’ face appears , starting the music here brings the audience from the reality of the natural shots at the beginning to the eerie shots that coming up, the music helps to build suspense and creates an eerie atmosphere.

Screen shot 2013-03-21 at 12.46.18

I imported the sound clip, ‘harmful and fatal’ which is a faster clip, I inserted this sound as the victim walks out the door, by speeding up the sound increases the suspense which foreshadows that something bad is going to happen. As you can see I increased the volume levels so the sound gets louder throughout  which again builds suspense. I increased the sound to the maximum at the point where the antihero strangles the victim, this again creates dramatic tension. I then dropped the volume so that the quick music fades out which brings the audience to the climax that the girl has been killed, the music is then followed by the ringtone which rings 3 times, this quite haunting which aims to fear the audience.

Making final cuts to the trailer

Screen shot 2013-03-21 at 13.16.37

This is a low shot of the ‘villain’ at the top of the stairs, all you can see is his silouhette due to the dark lighting, this is an example of an enigma code which makes the clip mysterious, to build suspense I cut this clip to 0:00:05 of a second, this makes the clip an example of a subliminal flash which is referenced in Insidious where there is a silouette of a boy nobody notices, this can be seen at 38 seconds in this video clip:

A subliminal flash has also been used in The Exorcist:

The sublimal flash can be found in part of the 22nd second:

Screen shot 2013-03-21 at 13.37.31

These subliminal flashes are examples of subliminal messages which are messages that only your subconscious mind notices, this is also known as a hidden message.

Screen shot 2013-03-21 at 13.45.41

Other changes I made to the trailer was cutting two of the title frames, I also cut the Level 4 title frame in length to create suspense and make the trailer faster in pace.

Screen shot 2013-03-21 at 13.48.35

I also removed the sound at the beginning of the trailer so the audience could hear the sound of the ‘villain’ typing, this was significant to my trailer as the narrative is based on the concept of computer games.

I also re-ordered several clips so that the trailer made more sense in terms of the narrative. For example, in my previous edit the clip of the victim sleeping was at the end of the trailer however now I have moved it towards the beginning:

Screen shot 2013-03-21 at 13.58.43

This scene involves the girl waking up scared in her sleep, having her scared right at the beginning of the trailer creates fear from the very beginning.

Trailer feedback


This is my first attempt at editing to create a trailer, after finishing this I posted it on Youtube, embedded it into an online survey and asked for my audience for feedback.

trailer survey

trailer survey2

I posted the link on my Twitter page using the hash tag ‘#horror’, I did this to achieve a wide audience and especially targetting those who follow the hash tag, this will target the niche audience of horror fans.

trailer survey3

I also posted the link to the survey on my Facebook page as the majority of friends I have on Facebook are between 15-24 which is the audience I am marketing the promotional package to therefore getting their feedback is essential.

trailer feedback1

From my audience feedback I learnt that I needed to make some final changes to my trailer, the feedback suggested that I should make more cuts to some scenes to build up suspense a little more, someone suggested I should “give a clue or hint that the girl should be killed” therefore I plan to re-shoot a couple more scenes and edit them into the trailer. The same user commented saying how the music does not go with storyline therefore I plan to change the soundtrack which builds suspense as well as being eerie. Overall my audience said that they liked the concept and idea of my trailer however needed to make a few more changes to the trailer.

Adding extra scenes


When looking back on my trailer editing so far I wanted more variery in shots therefore I planned to added a few more shots which convey that the anti-hero is being watched by someone. Here I drew up another storyboard which illustrates the shots I plan to film.


Screen shot 2013-03-19 at 11.31.07

This low shot shows the anti-hero bending down to tie his shoe laces, the low shot represents that someone is hiding and conveys the idea that he is being watched. This challenges audience expectation as this character is infact the killer however the camera puts him into a position that represents him as being vunerable.

Screen shot 2013-03-19 at 11.31.28

This is a high shot which again represents someone watching the anti-hero, this shot again makes this character look vunerbale which also makes the audience assume he is a victim.

Screen shot 2013-03-19 at 11.33.02

Here the victim is represented in a mid shot whereby she is talking to her mum on the phone, she says “Mum i’ll be fine okay, if it makes you happy i’ll talk the car. Okay I’ll be right back” This shot foreshadows that something bad is going to happen to this character do to the line, “I’ll be right back” this is common convention used in horror films. The audience are familiar with this convention which prepares them for her death however the twsit comes when the anti-hero is revealed as the killer.

Screen shot 2013-03-19 at 11.33.15

Here the victim is seen leaving the house with her laptop in her hands, this is created through a mid shot which creates realism for the audience.

Screen shot 2013-03-19 at 11.35.23

This shot shows the girl sat in her car about to drive off, for an audience who are familiar with the codes and conventions of horror this over the shoulder shot will foreshadow her death which is a reference from the urban myth ‘Killer in the back seat’.


Adding sound effects


I visited incometech.com for royalty free MP3 downloads, here I found many music files listed under the horror genre. I downloaded 4 that I thought would be suitable for my trailer.

I intended to use these files as non-diagetic sound in my horror trailer.


Bump in the Night <click here to listen to the sound effect!


Bent and Broken < Click here to listen to the sound effect!


Right Behind You <click here to listen to the sound effect!

Paranoia (Theme) <click here to listen to the sound effect!

Here I imported the mp3 file 'Bump in the Night' as the dominating theme tune that would be heard throughout the trailer.

Here I added the sound track ‘Bump in the Night’ to be the sounds that runs throughout the trailer.

I also added the mp3 file 'right behind you to the trailer, however I placed it after ---seconds so that it comes in gradually after bump in the night. I also added my own voice recording which features a few seconds after.

I also added the mp3 file ‘right behind you to the trailer, however I placed it after —seconds so that it comes in gradually after bump in the night. I also added my own voice recording which features a few seconds after. This sound effect is eerie, it connotes evil and has a dark feel to it, this would work well for the horror genre.

After experimenting with the voice sounds I recorded earlier I decided not to use them as I thought the trailer would be more effective with the sound of the victims voice who says, ‘It’s just a game’, I placed this sound effect during the scene where the ‘villain’ in breaking into the house, this is 53 seconds into the trailer. Click here to listen to the sound effect >> “It’s just a game” this sound effective is effective as the audience hear the victims voice, the dramatic irony here is that this isn’t just a game, this foreshadows the victim’s death.

Editing voice recordings


After I had recorded the sounds on my mobile app I imported them into Audacity and edited them, adding effects which I thought would be effective in my trailer.

Sound 1: “Shall we play a game?”

Screen shot 2013-02-06 at 13.50.54

First I important the sound file into audacity and began to add effects to the sound file, I began experimenting with different effects as I had not used the software before. I used the AuDistortion effect which made the voice sound more robotic as if it were the voiceover from a game.

Screen shot 2013-02-06 at 13.52.47

I changed this distotion to 3 to make it deeper.

Screen shot 2013-02-06 at 13.56.50

Screen shot 2013-02-06 at 14.01.07

Screen shot 2013-02-06 at 14.03.24

Screen shot 2013-02-06 at 14.04.08

After experiementing immensely with different sound effects on audacity I was finally happy with the sound file I had created.

Shall we play a game? – edited version < Click here to listen to the edited version!

Screen shot 2013-02-06 at 14.14.31

After editing the file I added it to the storyboard and placed it in line with the frame which says “Shall we play a game?”. In the end I decided not to use this sound clip as I thought that it didn’t sound right and I also found it difficult to make the speed of the voice match the speed of the title frame therefore I removed it.

I used the same method to edit the remaining clips.

“Level 1” – edited version < Click here to listen to the edited version!

For the voice of the victim I edited the mp3 file in a more subtle way, I simply amplified the sound on audacity rather than adding effects: ITS JUST A GAME < Click here to listen to the voice recording.